Subscribe to receive more insights, analysis, and perspectives from First Person.
A powerful story uniquely positions your business with meaning. Story at the Center spotlights new ideas and strategy in service of B2B storytelling.
Future Casting transforms abstract technology into a vivid, actionable story of the future. Discover how to trigger customer epiphanies and lead your category — with lessons from Corning, SAP Concur, and more.
Future Casting isn’t wishful thinking—it’s structured imagination with a strategic purpose. This guide shows you how to visualize a believable future, align your teams, and lead your market with clarity and conviction.
Executives often recognize that their company’s position needs to shift—but without a structured way to align teams around that vision, they punt the problem down the road. The best ideas don’t happen in isolation. They happen when leaders turn vision into action.
Ever feel trapped in an endless loop—rehashing the same issues, revisiting decisions that should have been final, or watching a minor misunderstanding derail a meeting, forcing yet another reset of priorities and strategies?
Don’t scrap your story—align it. Learn how to bridge the gap between vision and action through strategic narrative alignment and achieve category dominance.
We know that the most successful companies don’t just tell any story, they tell the right one in the right way.
In a market filled with imitators, true differentiation comes from vision-driven strategy, not just planning. Companies that lead their categories do so by defining a compelling narrative about where the market is heading and their role in shaping it.
Innovation thrives when companies look beyond their competitors and draw inspiration from their own vision. This approach empowers you to stay ahead by evolving on your terms, rather than constantly reacting to what others are doing.
Vision is not just an abstract concept; it's a vital strategic tool. My last blog talked about all of the reasons that CEOs must define a bold vision—with a clear, actionable strategy that everyone in the organization can rally behind.
Working closely with CEOs and CMOs, I've helped translate those potent, sometimes chaotic ideas in their heads into clear, actionable strategic visions that everyone in the organization can rally behind.
Embracing Story at the Center means you’re not just crafting strategies—you’re scripting legacies. This is the art of business transformation.
We believe in the power of story to transform and shape a better future—a vision that drives every relationship we engage in and every project we undertake.
Experience strategy is one of the six core offerings of Discovery as a Service, 1P's proprietary method for solving complex business problems. So let's say that holding a live event—building off of your company's Unified Narrative Framework—is part of your experien...
As consultants, we use our collaborative Discovery as a Service process to solve complex business problems and unify company messaging. As an agency, we th...
At 1P, we apply technologies and workflows to create new techniques not often associated with B2B storytelling. Our enterprise-level Discovery as a Service...
